My professional life has been dominated by focus on marked penetration and society involvement. Always with a high attention on shaping and changing attitudes, influencing perception of different companies , products , areas or political institutions.


2015 Retired from my position at Grundfos Holding, one of the worlds leading pump manufacturers.

2009-2015 Director of Corporate Brand Development at Grundfos.

2001-2009 Senior Vice President, Corporate Branding and Marketing, Grundfos

1999-2001 Verkstallande Director (MD) of Grundfos AB, Sweden

1993-1998 Vice President Corporate Communications

1991-1993 Group Communications Manager

1990-1991 Market Promotions Manager

1985-1989 Managing Partner of AV-Companiet A/S , Consultancy and production company

1982-1984 Independent Communications Consultant

1975-1981 Research assistant, lecturer, publisher and furniture sales person


1998 Master of Business Administration from Henley Mangement College, UK

1989 Management diploma in General Management from Henley, UK

1983 Master of Political Science from Aarhus University

1973 Danish college education from VGT in Tarm


Chairman of the board at KAOSPILOTERNE (boardmember since 2011)

Vice Chairman at CIFS , Copenhagen Institute for Future Studies (member since 2003)

Board member at JKS Group A/S

Board member at Horticoop Scandinavia

Chairman of Klastrups A/S


Member of VL Group 67

Member of Erhversforum Aarhus